iPad Pro is more than the next generation of iPad - it's an uncompromising vision of personal computing for the modern world. It puts incredible power that leaps past most portable PCs at your fingertips. It makes even complex work as natural as touching, swiping, or writing with a pencil. And whether you choose the 12.9-inch model or the new 9.7-inch model, iPad Pro is more capable, versatile, and portable than anything that's come before. In a word, super. The key to the iPad experience is the display. It's how you interact using Multi-Touch, and how you view content in spectacular detail. So we created our most vivid Retina display ever. The new 9.7-inch iPad Pro screen - our most advanced display - is the brightest and least reflective in the world. The 9.7-inch iPad Pro display uses the same colour space as the digital cinema industry. This wider colour gamut gives iPad Pro up to 25 percent greater colour saturation than previous iPad models. So colours are more vivid, true to life, and engaging. People love using iPad everywhere. That's why the new 9.7-inch iPad Pro has a True Tone display. It uses advanced four-channel ambient light sensors to automatically adapt the colour and intensity of the display to match the light in your environment. Which means reading is more natural and comfortable - almost like looking at a sheet of paper. With a high-fidelity speaker in each corner, iPad Pro creates a rich, wide, and detailed soundstage. It automatically adjusts the orientation of the high frequencies to the topmost speakers, no matter how you're holding it. So whether you're playing a game or watching a movie, you - and your ears - will be completely immersed.